Privacy Policy
Last Updated: 30 April 2025


1. Introduction

Dream Your Future Families CIC ("we", "us", or "our"), trading as DYF Parents, is committed to protecting and respecting your privacy. This Privacy Policy outlines how we collect, use, and protect your personal data when you use our services, including our website https://www.dyfparents.com, our applications, and any other services we offer.


2. Data Controller
Dream Your Future Families CIC is the data controller responsible for your personal data. Our registered office is at 82a James Carter Road, Mildenhall, Bury St Edmunds, Suffolk, IP28 7DE, and our company number is 11882255.


3. Information We Collect

We may collect and process the following data about you:

Personal Identification Information: Name, email address, phone number, postal address.

Account Information: Login details, preferences, and settings.

Payment Information: Billing details and transaction history.

Sensitive Personal Information: Information you provide during coaching sessions or assessments, which may include health-related data or other sensitive information.

Technical Data: IP address, browser type, operating system, and other technical information collected via cookies and similar technologies.


4. How We Use Your Information

We use your personal data to:

Provide and manage our services.

Process transactions and send you related information.

Communicate with you, including responding to inquiries and providing customer support.

Send you marketing communications, if you have opted in.

Comply with legal obligations and enforce our terms and conditions.


5. Legal Basis for Processing
We process your personal data based on the following legal grounds:

Consent: Where you have given explicit consent.

Contractual Necessity: To fulfil our contractual obligations to you.

Legal Obligation: To comply with legal requirements.

Legitimate Interests: For our legitimate business interests, provided your rights do not override these interests.


6. Sharing Your Information
We may share your personal data with:

Service Providers: Third-party vendors who provide services on our behalf, such as payment processing and email delivery.

Legal Authorities: When required to comply with legal obligations.

Business Transfers: In the event of a merger, acquisition, or sale of assets.


We ensure that any third parties we share your data with uphold strict data protection standards.


7. International Data Transfers
If we transfer your personal data outside the UK or EEA, we will ensure appropriate safeguards are in place, such as standard contractual clauses or other legal mechanisms, to protect your data.


8. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes we collected it for, including satisfying legal, accounting, or reporting requirements.


9. Your Rights

Under data protection laws, you have the right to:

Access the personal data we hold about you.

Request correction of inaccurate or incomplete data.

Request deletion of your personal data.

Object to processing or request restriction of processing.

Request the transfer of your data to another party.

Withdraw consent at any time, where we are relying on consent to process your data.

To exercise any of these rights, please contact us at [email protected].


10. Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your experience on our website. For detailed information on the cookies we use and how you can manage your preferences, please refer to our Cookie Policy.


11. Children's Privacy
Our services are not intended for individuals under the age of 18. We do not knowingly collect personal data from children without parental consent. If we become aware that we have collected data from a child without appropriate consent, we will take steps to delete such data.


12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page, and where appropriate, notified to you by email. Please review this policy periodically for any updates.


13. Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Email: [email protected]

Postal Address: 82a James Carter Road, Mildenhall, Bury St Edmunds, Suffolk, IP28 7DE




DYF Parents is a trading name of Dream Your Future Families CIC, a registered Community Interest Company (No. 11882255).